Friday, 7 November 2014

Find Out Why Beyoncé Isn't Active on Twitter

Beyoncé is all about social media, but the singer is very calculated about which platforms suit her best.

During an interview at Web Summit, Bey's digital manager Lauren Wirtzer Seawood explained how Yoncé chose to boost her online presence with the help of Tumblr, Instagram and Facebook and not with Twitter.

"The reality is that fans have access. They have expectations that content will be fed to them," Seawood began.

"Today, you know when you wake up what the artist ate for the breakfast, what their dog looks like. The ability to fill those channels in a really smart and creative way becomes really important."

The "Drunk in Love" singer has chosen to tweet only eight times since April 2009, and has never posted about anything personal on the site.

"The key is for many artists that some platforms don't work," Seawood added, explaining that Facebook and Instagram are favored by the Grammy winner's team.

"We find that using those two platforms gets the content to the fans immediately."

So while fans shouldn't expect to see Queen Bey tweeting about her upcoming album, we can enjoy the many Instagram shots she shares of her family in the meantime.

In just a few short weeks, on Nov. 24, Columbia Records will drop a two CD/2 DVD limited-edition package set.

This will include two new songs, "7/11" and "Ring Off," plus four new and unreleased remixes of Bey with some superstar collaborators like Kanye West, Nicki Minaj and Pharrell Williams.

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